Royal seal of approval for
Nim’s Fruit Crisps
Transforming the snack market with a
healthy ‘crisp’ alternative has seen a Kent
manufacturer recognised with its first
ever Queen’s Award for Innovation.
Nim’s Fruit Crisps, which employs 18
people at its bespoke A-Grade BRC
accredited facility in Sittingbourne, joins
an elite firm of businesses to receive
this prestigious accolade after enjoying
significant retail success with the UK’s
only air-dried fruit and vegetable crisps
and range of edible teas.
The company continues to tap into the
demand for more health-conscious ‘food
on the go’, investing another £100,000
into R&D in 2020 that will see it launch its
first infusion slices for drinks within the
next few weeks.
“Wow, we are absolutely gobsmacked
that a small firm has been recognised
with the biggest business award in the
UK, maybe even the world,” explained
Nimisha Raja, founder of Nim’s Fruit
Crisps.
“This Royal seal of approval is a massive
boost to our growing brand and will
give industry buyers and independent
retailers even more confidence to select
our products. We innovate, we create and
importantly we have a track record of
delivering.”
She continued: “Major supermarkets
have really embraced our great-tasting,
healthy crisps, with our apple, pineapple
and kiwi, beetroot and parsnip and
tomato and cucumber varieties now a
household fixture on the shelves of Tesco,
Waitrose, Morrisons and hundreds of
shops across the UK.
“We are so blessed with an incredible
team at Nim’s, especially our production
team as they work so hard and are so
46 FDPP - www.fdpp.co.uk
supportive when it comes to developing
some of our more ‘crazier’ ideas’.
They understand and appreciate the
importance of leading the innovation
trend in what is one of the world’s fastest
moving sectors.”
Nim’s is the brainchild of Nimisha
Raja, who was becoming increasingly
disenchanted by the lack of healthy
snacks on offer for parents and toddlers
and decided to do something about it.
She sold her coffee shop and house and
ploughed all of the money into launching
the UK’s only air-dried fruit crisp brand,
quickly building a state-of-the-art factory
that can produce 12 million packs every
year.
Her products, which are one of your fivea-day,
nut/gluten free and certified vegan
and Kosher are now sold across more
than 20 different countries, including
Belgium, France and Ukraine.