OPM Group
The Art of Decoration
Your label communicates multiple messages and ultimately affect
messages both overtly and sub- purchasing decisions. Particular colours
consciously and can convince buyers to are more predominantly associated with
choose one product over another. Brand certain product categories or sectors.
labels are complex beasts. While they Research your sector colours carefully
need to convey key information about at design stage. Colour is an essential
origin, styles, and the brand, they also feature of package design and constitutes
need to appeal visually to consumers – a prominent component of the product’s
making it important to make this first visual identity
impression count.
LABEL LOGIC DIFFERENTIATE. Think beyond
rectangles, squares, and circles; irregularly
three levels shaped labels can create a unique identity.
Choices include extra-rounded corners,
1. From a distance when you see the label sharp geometric angles, two-part labels,
across the aisle, you are drawn to the torn-look edges, or custom shapes. If you
label. It easily competes with the other have, an interestingly shaped container
products it is placed by in store. consider using an unconventional label
shape to match.
clear, simple and have a hierarchy of info.
3. At home , the consumer should notice
another dimension they did not see at
first. For example, a little about their
history of the brand. Something that
makes readers get out their smartphones
or laptops to learn more.
HOW DO YOU BUILD A “SHOW
STOPPING” LABEL?
MATERIAL SELECTION – build an
identity, what suits the brand? There are
innumerable material options to choose,
from textured uncoated stock to glossy
paper, or clear film for a “no-label look”
and metallised for a distinctive shine.
OPM has a vast range of options available
to suit any desired look or application.
Gloss paper, beautiful textured and
uncoated papers, clear film, metallised
options, and natural Kraft paper. We also
have a variety of specialty materials that
Colours influence emotions, increase provide a unique look (e.g. leather, wood,
brand recognition, create cues for holographic and more)
40 FDPP - www.fdpp.co.uk
• Together lets promote YOUR brand story!
• Get in touch to discuss your print needs today
[email protected]
OPM
USE BESPOKE DIE CUTTING TO
A label will be successful if it works on
2. At arm’s length, the label should be
work in partnership
• OPM
to deliver quality print
Hide the Label, Hide the Difference?
FOR PERFORMANCE AND
SUSTAINABILITY - Most brands are
looking to engage their environmental
responsibility, so why not choose a
sustainable material. There are plenty
of options available, whether it is
recycled content, chain of custody
certified, biodegradable, or made from
unique waste products like sugarcane or
limestone.
Wow that’s a lot of Inspiration! With so
many options all that is left to do is get
in touch with OPM to bring your labels
and flexible packaging to life. Our team
A recent industry study found Consumer loyalty to specific
brands is unlikely to be based on the taste of the beer alone.
Marketing and packaging are the main
drivers of consumer differentiation.
When beer is consumed in the usual setting, i.e. casually at a bar
or in the home, brand cues are present from start to finish.
Whether from the label on a bottle or can, or the pump tap at a
bar, consumers usually know what brand of beer they’re drinking
before they take the first sip, and top-down cues thus shape the
sensory experience and loyalty to the brand.
You owe it to YOUR BEER to invest in a great printed label.
In today’s increasingly crowded beverage market, your label
can be all that stands between you and the decision to
taste the beer for the first time.
of experts can help you navigate our full
range of embellishment solutions to
ensure you achieve the look your brand
deserves !
www.opmgroup.co.uk
OPM
OPM (Labels & Packaging) Group Limited
OPM offer services for
customers of all sizes,
across the beverage
sector, from long runs to
convenience quantities
with short lead times.
At OPM we take great pride
in the superior quality of our
printed products.
Great Print enhances your brand
and sells your product.
The Colour Box, Gelderd Road, Leeds, LS12 6TG
Certified to PS9000 : 2016, ISO 9001 : 2015 • BRC/ IoP Global Standard for Food Packaging Issue 5. Zero Labels 2 Landfill Scheme Certification Awarded. A Full Low Migration Ink Site in a GMP Environment.