In the case of Belsia, when the company
first approached us, it was not yet
producing a significant enough volume to
warrant the purchase of new equipment.
However, we remained in regular contact,
providing advice and establishing and
maintaining a relationship of trust so that,
when ready, Matthieu Maisons turned
to Ishida to invest in a new potato chip
packing line.”
As Matthieu Maisons confirms: “We
appreciated that an international company
like Ishida was willing to give equal
consideration to the needs of a young
company like ours.”
COMPLETE RESPONSIBILITY
In 2018, after an assessment of three
manufacturers, Belsia chose Ishida to
devise a complete turnkey line with a
small footprint, with Ishida assuming full
responsibility for the entire installation
Ishida the ‘natural’ choice
for artisan potato chips
and its performance. an Astro bagmaker equipped with special processed potatoes, combining excellent
stripping plates which clear the seal area equipment reliability and minimum
During the 1990s, Ishida devised an before sealing to ensure excellent pack downtime for product changeovers with
quality and close to zero film waste. In accuracy to within one gram of the target
addition, Ishida has supplied a bucket weight, thus avoiding overfills. All these
elevator that feeds the potato chips to benefits combine to provide substantial
the weigher and a throat metal detector, savings for the company and a short
positioned between the weigher and the investment payback
integrated snacks packing solution,
featuring a weigher mounted directly over
a VFFS bagmaker to deliver valuable space
savings. The multihead and bagmaker
work in perfect harmony to deliver the
The collaboration between Belsia, a quickly became a great success, highest speeds, efficiency and pack bagmaker, to identify and reject any metal
high-quality artisan French potato chip reflected by ever-increasing volumes – quality, without compromising Ishida’s contamination before the potato chips are
manufacturer, and Ishida, world leader 50 tons of potatoes processed in 2016, bagged. Belsia is packing both 150g and
in weighing and packing line solutions 150 tons in 2017, 300 tons in 2018 and proven precision and accuracy. for the food industry, underlines the 500 tons planned for 2019.
care and support that the company
can provide to help small start-up
AN ON-GOING COLLABORATION
companies achieve a foothold in the
market and build a foundation for The first contact between Matthieu
sustained growth. Maisons and Stéphane Woigt, regional
Equally important, the line is scalable and
therefore will be able to support Belsia’s
40g bags on its Astro bagmaker. ongoing development of its potato chip
The new Ishida installation, which is according to Clémence Maisons.
A FULLY INTEGRATED SOLUTION
At Belsia, the line comprises a 10-head operating at 30 packs per minute for the
Ishida CCW-SE series multihead weigher 150g bag format, has enabled Belsia to
with polished stainless-steel hoppers and increase production to 800kg per day of
range to deliver “a new flavour each year”,
CUSTOMER SATISFACTION
Matthieu Maisons concludes: “In addition
sales manager at Ishida, took place to the reliability and speed of the line,
Based in Beauce in Northern France, during an exhibition in Paris and a we also appreciate its ease of use thanks
Belsia was established in 2015 when dialogue was maintained during Belsia’s to the intuitive touchscreens. Changing
Matthieu and Clémence Maisons early years, during which time the the bagmaker film reel takes only a few
decided to devote 10 hectares of company relied on second-hand packing minutes and daily cleaning is easy. In our
the family’s 160-hectare farm to equipment to process around 400kg of business where a production stoppage
growing the Lady Claire potato variety, potatoes per day. can very quickly cause problems, we are
able to work with confidence because
whose intrinsic qualities are ideal for
the production of high-end potato “At Ishida, we do not have large or small we know we can rely not only the Ishida
chips. First marketed in 2016 to local customers,” explains Stéphane Woigt. equipment but also on Ishida’s fast-
supermarkets, the potato chips, which “Instead, we have companies seeking response after-sales service.”
are hand produced using 100% natural the most suitable and reliable solution ingredients in four tasty varieties, for their specific application.
14 FDPP - www.fdpp.co.uk
www.ishidaeurope.com
FDPP - www.fdpp.co.uk 15