Positive feedback from retail
The result is convincing: FlatSkin®
not only ensures savings in plastic.
The excellent two-sided printability
of the cardboard carrier, which offers
sufficient place for branding and product
information, makes the additional
sleeve, often required for skin products,
unnecessary.
“With the new packaging system, the
filling rate of the transport boxes is also
higher, which in turn reduces the amount
of trucks on the road. Furthermore,
not only do we use less material for
packaging, but by separating and
disposing of the components separately,
we support better recycling”, says Markus
with beef steaks packaged in FlatSkin®.
The positive feedback from the retailers
underline the success of FlatSkin®.
The responsibles at OSI Europe are
particularly pleased about the fact that,
despite a completely new packaging
process, they received no complaints
after many thousands of delivered packs.
The company can be regarded as a
pioneer for bringing more sustainability
to the self-service meat segment, hence
creating a strong buzz in the market. Now
the use of FlatSkin® is to be gradually
extended to other countries.
Plastic packaging materials – as
much as necessary, as little as
possible
Holler, Group Operations Director Europe How will this development continue? All example have a high barrier to survive
at OSI. FlatSkin® is used for the premium the partners involved in the FlatSkin® on the market”, emphasizes Burkhard
products within OSI’s product portfolio. project agree that efforts should be Meyer. “For fresh food products, due
made towards an even more efficient to the required water vapour barrier,
use of resources. OSI will continue to oxygen barrier and hermetic seal, there
focus on more sustainability through is no real alternative to plastic. That is
better recyclability and further reduction why we are all challenged to think about
of consumables. “We are investigating sustainability in different ways”, says
the extent to which the thickness of Marcel Veenstra. Manfred Grupp from VG
our packaging can be reduced while Nicolaus concludes: “With FlatSkin®, we
maintaining the same level of protection have impressively shown that it is indeed
for our products”, says Markus Holler. possible to replace parts of the plastic
Robert Zeller, Sales Director Meat
Solutions at OSI, emphasises: “Most
important, our customers receive the
highest quality.
Meat products, such as our steaks,
mature very well in the packaging. After
opening, the meat keeps its appetizing
colour and convinces with an extremely
tender structure.”
OSI Europe is proud for implementing this
new packaging concept so quickly and
for bringing it to the market first. Since
the spring of 2018, the company has
been successfully supplying all NETTO
Marken-Discount stores in Germany
Film manufacturer Wentus is also
working on further reduction of film
thicknesses, as well as on recyclable
packaging with other materials, such as
fibre.”
mono materials, such as PP-based film. Sealpac
“This single-material packaging must be www.sealpacinternational.com
as powerful as common solutions, for
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