Essentra’s RE:CLOSE™ delivers freshness,
convenience and promotions in one tape
RE:CLOSETM from Essentra Tapes is Once opened, a pack can be resealed
leading the way in adding user-friendly using the RE:CLOSETM Tape, securing
reclosability to bagged snacks on-shelf the contents and helping to ensure their
across Europe, helping delivering portion freshness.
control and maintain freshness, as well
as proving the ideal means to deliver
the latest on-pack promotions and
campaigns.
This increases convenience, retains
branding in the home to encourage
repeat purchase and can even enhance
environmental credentials by minimising
Durable enough to withstand food waste caused by spillage or leaving
resealing and reclosing up to 10 times, a pack open.
RE:CLOSETM Tape meets the demand
for consumer choice in providing portion
control functionality to multi-serving
packs as it allows consumers to keep
the snacks or food product in the original
pack between each use.
And with its high-impact print it delivers
the latest promotional campaigns and
messaging direct to consumers’ fingertips
– all without the costly need to change
the overall pack’s graphics.
The high impact, user-friendly design
of the RE:CLOSE Tape also features
step-by-step instructions on how to use
the reclosing functionality and is easily
applied to production lines through its
linerless solution and range of applicators
provided with end-to-end support.
Ian Beresford, Head of Marketing and
Development at Essentra Tapes, notes:
“Our RE:CLOSETM Tape allows brands
to bring together portion choice with
“This combination of consumer choice
and convenience, together with the ability
to deliver promotional communications
and on shelf stand-out, delivers
exceptional value to packaging. We have
received substantial interest from snack
brands across Europe and beyond with
the complete solution provided by our
RE:CLOSE™ Tape.”
The wide resealable tape incorporates the consumer convenience of reclosing an easy-to-use finger lift area that runs the original pack, whilst simultaneously along both sides of its length, making it providing the opportunity to easily Essentra
simple to lift away from the pack. integrate highly effective and eye- www.essentra.com
catching promotions or campaigns within
their pack designs.
48 FDPP - www.fdpp.co.uk