Manufacturing, which were created
using 3D Systems’ cast urethane process.
The preferred SLA prototype was used
to make a mold which was then used to
cast additional water-clear copies using
polyurethane, a material very close to
what would be used for the final product.
ARRIVING AT THE FINAL DESIGN
Following full evaluation of the clear
prototypes, the final design was officially
selected: an attractive one-piece
clamshell case, uniquely contoured to the
shape of the stacked biscuits. According to
Grant Davies, Director, Design & Strategy
at Birdstone, “The final design plays to
the strengths of the packaging material
and provides a secure, re-useable home
for the crackers throughout the supply Carman’s exciting range of crackers has On Demand Manufacturing was a
chain and into the customers’ hands. It forged a new place in the market for wonderful partner and worked with
is functional enough to be filled, stylish the company, and the tray has earned it us to provide the most effective and
enough to serve from, and securely many fans through the cleverness and appealing concept prototypes within the
re-closeable for on-the-go snacking.” convenience of its design. Birdstone project budget.”
Birdstone says that by adding another says it is delighted to have contributed level of consumer engagement through to a successful final product for its client, Birdstone’s packaging insert for
functional and aesthetic packaging, and to answer the unique challenges Carman’s Super Seed & Grain Crackers
Carman’s is able to offer a deeper brand of the project within a tight deadline. was a 2018 finalist in the Packaging &
experience beyond consumption. “As usual,” says Davies, “3D Systems Processing Innovation & Design Awards.
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