Food & Drink Process & Packaging Issue 18 2018 | Page 38

Cheese Pack Serves Up A Solution A convenient bespoke solution from with an inner plastic seal and an oxygen The signal that production could begin RPC Superfos is breathing new life into barrier label. Part of the upper section is came when consumers who tried the final cheese packaging for the latest high- transparent, making the tempting yellow version at home for a week gave very end cheese from Skånemejerier, the colour of the cheese visible as part of the positive feedback. leading manufacturer of mature cheese overall artwork design. All consumers in Sweden. Used for the company’s new need to do is remove the base and the Allerum mature cheese, the wedge- plastic seal, put the base back on, turn the shaped pack with oxygen-barrier label container upside down, remove the top ensures that customers have no need for a cover – and the cheese is ready to serve serving plate and hardly any finger-contact on its triangular plate base. To re-seal and is required to serve the product. store, they simply replace the top cover. this provider of packaging solutions could “Convenience is a significant trend and, “Our new packaging from RPC Superfos has been creative, attentive and flexible in generally speaking, cheese packaging means that re-packing the cheese into a respect of any changes in the packaging has not really changed since the plastic bag after first use for cool storage development process.” 1950s,” explains Jannica Andersson, becomes superfluous,” continues Jannica. Brand Manager Allerum & Cheese at “The cheese stays aromatic and is well- Skånemejerier. “We wanted to step up and protected in the pack after opening. offer consumers a striking new solution Additionally, you reduce the number of for our Allerum series of mature cheese. plates that go into your dishwasher as the With the bespoke pack from RPC Superfos, lid works as a serving plate.” in its climate impact by changing its During the pack’s development phase, heating – an impressive achievement Skånemejerier subjected it to a range of that is displayed on the base of the crowd.” qualitative and quantitative tests with RPC Superfos solution using In-Mould consumers, whose responses occasioned Labelling. The solution features a wedge-shaped new adjustments to the product and its injection moulded polypropylene pack technical drawings. we are now rejuvenating the image of cheese packaging and have a container that makes our cheese stand out from the 38 FDPP - www.fdpp.co.uk “We approached a few packaging suppliers to get the project started and worked with several of them during the sketching and testing phase,” says Jannica. “At the end of the day, we opted for RPC Superfos, as meet all our requirements. Their team A further benefit of the solution from RPC Superfos is its full recyclability. This is of special importance to Skånemejerier, which recently achieved a 90% reduction source of energy from fossil fuel to district