Natural astaxanthin:
unsurpassed antioxidant
power
Vitafoods Europe 2018, booth I44: With a
special focus on sports nutrition, AstaReal
presents its range of natural astaxanthin
products
Nacka (Sweden), March 2018 – AstaReal,
the global pioneer and most studied brand
of natural astaxanthin, will be showcasing
their superior range of bulk natural
astaxanthin products in addition to several
finished formulations at Vitafoods 2018.
Soft gums and effervescent products
using AstaReal® natural astaxanthin,
show the possibilities of AstaReal to
address a variety of dosage forms and
astaxanthin’s ability to work in various
formulas. Natural astaxanthin is one of
the most powerful antioxidants with
scientifically backed health benefits for
muscles, skin, heart, brain, eyes, digestion
and the immune system.
On Tuesday 15 May at 12:20, the
company’s global ambassador, Dr Mark
Miller, will discuss the latest research
findings in his lecture on “Astaxanthin –
The Ultimate Mitochondrial Nutrient for
Performance & Recovery” at the Sports
Nutrition Zone Theatre.
Natural astaxanthin from the microalga
Haematococcus pluvialis is a powerful
antioxidant and anti-inflammatory
agent. Its unique structure allows it to
quench free radicals in the inner and
outer layer of the cell membrane unlike
other antioxidants, thus protecting lipids,
proteins, DNA and mitochondria from
oxidative stress.
In this way, astaxanthin can boost muscle
endurance and recovery, enhance fat
metabolism and reduce muscle damage as
well as inflammation. Studies have shown
that it is also able to lower lactic acid build
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up and decrease fatigue. This makes it natural astaxanthin and explore its unique
a valuable ingredient for supplements actions which reveal why it is becoming
targeting the sports nutrition market. the premier ingredient for performance
Andie Long, Marketing & Sales Manager
and recovery.“
at AstaReal AB, says: “As a global AstaReal, the official natural astaxanthin
leader in the market, we recognize our sponsor for Vitafoods, can be found at
responsibility to educate people about the booth I44 and in the fair’s Sports Nutrition
benefits of natural astaxanthin for human Zone – an interactive demonstration area
health. dedicated to the rapidly growing sports
We are delighted that Dr Mark Miller, who
nutrition industry.
has made significant contributions as Here, visitors will be able to try AstaReal´s
researcher, entrepreneur and marketer in innovative effervescent containing natural
the fields of health and medicine, will join astaxanthin at the sampling bar.
us at Vitafoods.
His presentation will delve into the latest
science and market opportunities for
For further information, please visit:
www.astareal.se