NEWS
leading position in this segment, since their
convenience characteristics are unequalled.
Bidfood UAE signs exclusive
foodservice distributorship with
Arivia to supply its award vegan
cheese brand, Violife
Bidfood UAE, previously known as HORECA
Trade - the UAE's leading exclusive multi-
channel foodservice provider of international
F&B brands - has added an extensive vegan
range of cheese to its product portfolio to cater
to the growing movement in the UAE.
Veganism is a diet that eliminates all meat,
dairy, milk, eggs, and any foods containing
animal-derived products. It is defined by the
Vegan Society as “a way of living which seeks
to exclude, as far as is possible and
practicable, all forms of exploitation of, and
cruelty to, animals.”
“Plant-based options are becoming more
and more accessible, so it is no surprise that
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the vegan trend has blossomed into a way of
life. It is vital that we play our part in this
narrative and join the mission towards helping
people, our animal friends, and Mother Earth
with what we do best: foodservice,” Bidfood
UAE's Marketing & Brand Development
Manager, Jad Asaad, said.
The vegan movement has been amassing an
exponential number of adopters who not only
are concerned about their health but also are
becoming more mindful of the negative effects
that some food industries have on the wellbeing
of wildlife and the environment. Some of the
reported nefarious consequences of food
production include greenhouse gas emissions
and water depletion, among other significant
risks posed on biodiversity.
In an effort to contribute to sustainability and
to respond to the market demands for vegan
alternatives, Bidfood UAE has partnered with
world-renowned Greece-based brand Arivia to
supply its high-grade vegan cheese range
FOOD BUSINESS GULF & MIDDLE EAST