C H O C O L AT E S
29
NESTLÉ INVENTS
THE FIRST 70%
DARK CHOCOLATE
MADE ENTIRELY
FROM THE
COCOA FRUIT
N
estlé has announced it has
created a unique
chocolate made entirely
from the cocoa fruit, using the
beans and pulp as the only
ingredients and therefore not
adding any refined sugar.
Nestlé plans to introduce the first
product in Japan in the autumn of
this year through its KitKat
Chocolatory. Further products in
other countries will follow next
year, through some of Nestlé's most
popular confectionery brands.
Nestlé has developed a natural
approach, which allows it to extract the
pulp and use it in chocolate with no
compromise on taste, texture and quality.
Until now chocolate has been
made with the addition of refined
sugars. This patented innovation
delivers a great tasting chocolate
using only one ingredient - the cocoa
fruit.
Patrice Bula, Head of Strategic
Business Units, Marketing and Sales
at Nestlé, said: "We're proud to
bring chocolate lovers a new
chocolate made entirely from the
cocoa fruit without adding refined
sugar. This is a real innovation which
uses the natural sweetness of the
cocoa pulp to provide a pure, novel
chocolate experience."
The cocoa fruit contains cocoa
beans and cocoa pulp. The pulp
surrounds the beans, it is soft, sweet
JULY-SEPTEMBER 2019
and white in colour.
Some of the pulp is
used in the fermentation of
the cocoa beans after they
are harvested, but a significant
proportion is usually removed and the
value is lost. Until now it has not been
used as an ingredient to naturally
sweeten chocolate.
With this announcement, Nestlé
reaffirms its leadership in the
confectionery category by driving
innovation and creating new, natural
and exciting products. Nestlé was the
first to bring Ruby chocolate to market
in 2018 with KitKat, first in Japan
and then across Europe and the
Middle East.
NESTLÉ HAS DEVELOPED A
NATURAL APPROACH,
WHICH ALLOWS IT TO
EXTRACT THE PULP AND
USE IT IN CHOCOLATE WITH
NO COMPROMISE ON
TASTE, TEXTURE AND
QUALITY.
FOOD BUSINESS GULF & MIDDLE EAST