ANUGA PREVIEW
12
WORLD'S
LARGEST TRADE
FAIR FOR FOOD
AND BEVERAGES
W
hat is coming, what is staying and
what is new? The entire diversity of
the world of food and beverages
will be on display again from 5 to 9 October
2019 in Cologne. Whether vegetarian and
vegan, gluten and lactose-free, superfoods or
ready-to-go products - there is something for all
needs. Around 7,400 exhibitors from 100
countries are using the world's most important
industry meeting for the food and beverage
industry to present their latest trends and
innovations. The trend themes reflect the current
developments within the industry. Beyond this,
Anuga places a consistent focus on the industry
trends of the future.
In addition to diversity and internationality,
the "10 trade shows under one roof" trade fair
concept, offers top buyers from all over the
world also a close interlinking with the
respective trend themes. The clear structure
divided up into industry- specific segments
ensures a good orientation. Each of the
individual trade shows is unique in itself and in
some cases also the leaders of their segment.
The following trends will play a key role at
Anuga 2019.
Functional and free from products
"Free-from" is becoming an increasingly more
popular category. In 2018, 23% of all new
foods carried a "free-from" notice. Gluten-free
products stand out within this group. In 2018,
58% of all free-from products were gluten-free
products, whereby vegan products with an
average annual increase of 30% since 2014
(annual overall growth 2014-2018) recorded
excellent growth.
Halal Food
Halal-certified food that corresponds to the Islamic
dietary rules, is gaining significance. The
increasing demand for halal ready-made products
in the Near East, combined with the growing
demand in the West, is leading to a strong growth
in the segment of halal-certified food.
Kosher Products
The demand for kosher products is increasingly
strongly. The distribution of these foodstuffs,
which correspond with the dietary rules, is
increasing according to data provided by
Innova Market Insights on product introductions.
Non-GMO Products
Over the past years, North America has taken
over from Europe as the leading market region
for "non-GMO" notices. Growth has also been
recorded in Latin America. Most of the newly
introduced non-GMO products fall under the
categories bakery products, dairy products and
snacks, whereby the overall penetration of such
notices is the highest in the sections cereals and
baby and toddler food.
Organic Products
The percentage of new products that fall under
the organic segment grew from 8.8% of the
new introductions in 2014 up to 10.5% in
2018. In Europe with an average annual
growth of 15.5% the share of organic seals
among the newly introduced European
foodstuffs is even more significant (annual
overall growth 2014-2018).
FOOD BUSINESS GULF & MIDDLE EAST
JULY-SEPTEMBER 2019