FOOD BUSINESS GULF & ME July-Sept 2019 | Page 12

NEWS 10 “Purees deliver natural sweetness, but their sugar content isn't considered to be added sugar by FDA,” said Kevin Kilcoyne, VP & General Manager at Welch's Global Ingredients Group. “This means they offer a good option for food companies who prefer not to see added sugar on their nutrition facts panels or wish to minimize the amount of added sugars they are obliged to declare.” Fine Unleashes its Ultimate Kitchen Offering: Super Towel PRO In our daily struggle to keep our homes clean and hygienic, the paper towel is the first line of defence. Of the many brands available in the market, many lack the strength, absorbency, or hygienic standards to clean up big spills and stains. Fine Hygienic Holding is proud to announce the release of the latest tool in the battle for better hygiene: the Super Towel Pro, the only paper towel you will ever need again. FOOD BUSINESS GULF & MIDDLE EAST For years, paper towels were only suitable to handle small spills and stains, while bigger jobs were reserved for cloth towels and newspaper - but not any longer. The extraordinary strength and resilience of its 3-ply design, coupled with the ultra-absorbency its embossing pattern offers, make this the only towel a homeowner needs to keep a spotless kitchen, tackling any mess while outlasting and outperforming the competition. In fact, thanks to its ground-breaking 4D technology, which utilizes a new chemical engraving technique that was developed to improve critical paper properties such as resistance, bulk, and absorbency, Super Towel Pro can absorb and clean up to four times as much as the competition. “The Super Towel PRO is the ultimate tool in the fight to keep homes hygienic and healthy, and we look forward to Fine customers everywhere to start experiencing the benefits of its exceptional design, JULY-SEPTEMBER 2019