NEWS
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solid consumer awareness, and the ingredient
is continuously listed as a trending option in the
probiotic space-showing the power and value
in branded, functional ingredients.
“Both ingredient suppliers and CPG
manufacturers are realizing that it takes more
than just adding a generic ingredient to win the
loyalty and trust of label-savvy shoppers,” said
Michael Bush, president and CEO of Ganeden.
“Many of the foods and beverages that find the
most success in the natural products space
today are fortified with high-quality, branded
ingredients that consumers recognize and trust.”
The success of branded functional
ingredients is drawing attention from global
companies, such as Kerry. The company
recently selected GanedenBC 30 to be brought
under its umbrella, joining leading immune
health ingredient, Wellmune®. These branded
ingredients strengthen Kerry's nutrition and
general wellness positioning, and build a solid
foundation for expansion into the functional
ingredient space-a trend that many companies
are taking notice of.
Organic kiwifruit joins eco-
revolution with laser labeling
AgrocolliBio, one Europe's largest growers and
marketers of organic kiwifruit has announced a
major investment in innovative laserlabelling
technology in collaboration with technology
provider Laser Food, as the move away from
wasteful paper labels gathers momentum across
the continent. With feedback received from
customers already very positive, the grower-
exporter is now set to expand the use of the
technology into exotics and other products.
Based in the Italian province of Latina,
AgricolliBio grows significant volumes of green
kiwifruit for export worldwide, with Italian
production supplemented by supplies from its
own growers in South Africa, enabling it to
deliver year-round availability. The core
business is supplemented by apples and pears
from Italy, and ginger from Peru.
However, from 2018 company founder and
managing director Alexander Feulner expects
AgricolliBio's kiwifruit business to grow further,
with the addition of year-round gold kiwifruit
from the firm's own production in the Northern
and Southern Hemisphere.
Feulner emphasises that an important point
of difference for the company is its focus on
growing and exporting its own organic
FOOD BUSINESS GULF & MIDDLE EAST
production. “Everything is organic and we
grow, which is a bit different to what you see
on the market today where there are many
marketers who buy from many different
companies and growers, whereas we are the
primary grower,” he explains.
AgricolliBio's collaboration with Laser Food -
the company behind the innovative Laser Mark
laser-labelling technology - began over a year
ago when Feulner learnt about the system
during a visit to Spain and decided to invest in
it. Although AgricolliBio has only been working
with the technology for a short time to label
kiwifruit, Feulner says the positive reception to
the labels has encouraged the company to
expand the system to other products.
Authentic florals, herbs, spices,
tea and ginger flavours and
extracts for contemporary
product concepts
Global expert Sensient Flavors presents its All
Natural Flavour Collections: The trend flavours
help food and beverage manufacturers to
respond successfully to upcoming market trends
and reflect current consumer preferences. The
latest findings of Sensient's consumer and
market research underpin Sensient's new All
Natural Flavour Collections, which are split into
five key botanical areas: Florals, Herbs, Spices,
Tea and Ginger. “As sophisticated consumers
demand more natural, healthier options, and
the chance to express their individuality,
botanicals are making a comeback in the food
and beverage world,” comments Barbara
Lezzer, Director of Marketing Europe - Sweet
and Beverage, Sensient Flavors.
Sensient's Floral Collection offers spicy and
herbaceous as well as delicate and sweet
flavours for a multitude of applications, from
cocktails and gin to confectionery and dairy.
Jasmine, Chrysanthemum, Desert Wildflowers,
Elderflower, Geranium, Rose and Lavender
feature in the 10-strong line-up, alongside
Orange Blossom, Cherry Blossom and Hibiscus.
Sensient's Spice Collection adds a touch of
natural sophistication and complexity. A modern
twist places Black Pepper, Pink Peppercorn, Star
Anise, Clove Bud and Saffron firmly in the
beverage arena, while their inherent heat means
that Cinnamon, Capsicum, Cardamom and
Liquorice are the ideal way to add warmth to
bakery and dairy. Completing this collection,
Juniper Berry is perfect in meat-based savouries.
JANUARY - MARCH 2018