FOOD BUSINESS GULF & ME Jan-march 2018 | Page 26

NEWS 24 has an additional ring that is hermetically sealed with the top film by means of SEALPAC's unique sealing technology. Branded Functional Ingredients Reign as Top 2017 Trend in Foods & Beverages The food and beverage market has seen a plethora of new trends and innovative product launches, but branded functional ingredients topped the charts in interest and success in 2017-a trend anticipated to continue throughout 2018. Demand for healthier versions of everyday foods and beverages that offer additional health benefits continues to rise, and probiotics have shown to be a preferred solution for manufacturers. These companies are choosing to formulate with branded strains, like GanedenBC 30® , which are supported by extensive research, formulation assistance, certifications and consumer awareness. FOOD BUSINESS GULF & MIDDLE EAST Consumers are increasingly taking a proactive approach to their wellness as compared to a previous reactive approach, causing a rise in demand for functional ingredients as a whole. Ingredients that offer digestive and immune health support-two main concerns for consumers-have seen the most interest, with probiotics at the top of the list for formulation. With a multitude of strains available, manufacturers are sorting through options by choosing science-backed, branded ingredients that offer the support of highly qualified and experienced suppliers. GanedenBC 30® (Bacillus coagulans GBI-30, 6086) leads globally, with more than 900 products currently on shelves-over 350 of which launched in 2017. GanedenBC 30 's shelf-stable characteristics and survivability, extensive research, multiple health benefits and certifications make it an appealing option for fortification. The extensive number of products boasting the strain has built JANUARY - MARCH 2018