NEWS
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location globally. Fogo de Chão, which
began in Brazil, has locations around the
world including São Paulo, Rio de Janeiro,
New York City, Beverly Hills, Miami and
Mexico City, to name a few.
“Dubai is an exquisite global destination and
we are delighted to share Fogo de Chão's
Brazilian hospitality, cuisine and churrasco dining
experience with this city's full-time residents and
international visitors alike,” said Larry Johnson,
Chief Executive Officer of Fogo de Chão. “We
are proud to be part of Dubai's dynamic culinary
scene, and to continue our international growth
with this exciting new location.”
“We're thrilled to continue our partnership
with Fogo de Chão, bringing its high-quality
food, unique Brazilian dining experience and
talented gaucho chefs to Dubai, following the
FOOD BUSINESS GULF & MIDDLE EAST
successful launch of the Jeddah restaurant in
August 2017,” said Mr. Fahad Enany.
Located in Dubai's sophisticated DIFC
district, the new Fogo de Chão is ideally
situated near City Walk, Emirates Towers, and
Downtown Dubai. In addition to a main dining
area, the location will also boast the Fogo Bar
& Lounge, a shisha lounge, private dining
areas, courtyard and an outdoor terrace with
striking views of the Burj Khalifa.
®
Kissabel is a hit with
European consumers
Kissabel ® apples have won European
consumers' seal of approval in their first test:
the new varieties, with coloured flesh - from
pink to intense red - received widespread
approval for their innovative appearance
and great flavour. This is the outcome of the
brand's first commercial trials, performed in
late 2017 in retail chain stores in France,
United Kingdom, Italy, Germany and
Switzerland.
The tests were managed in their
respective countries by the partners in
IFORED, the international project that brings
together 14 of the biggest apple producers
from 5 continents with the aim of developing
and marketing new red-flesh varieties under
the Kissabel ® brand.
With their innovative, original character, the
three types of apple launched at Fruit Attraction
in October last year received an enthusiastic
response from trade professionals. They
combine an attractive exterior with an amazing
interior and nice flavour. In the countries where
the sales launch was accompanied by guided
tasting sessions, consumers' feedback was also
very positive about the apples' flavour and their
own possible future purchases.
“We carried out the tests in two stores with
small volumes of Kissabel ® Orange. Globally,
the feedback was very positive - states Marc
Peyres, Blue Whale export sales manager,
France - In both tests people were happy about
the taste. This is the most important factor for
us. For long term development of the market,
people must find them nice for the colour and
then like the flavor”.
“The feedback is that Kissabel ® is something
truly different, and stores are really looking
forward for future sales - says Steve Maxwell,
CEO Worldwide Fruit, United Kingdom - People
definitely think that Kissabel ® apples are really
JANUARY - MARCH 2018