Is there such a thing
as a free breakfast?
Very rare is anything in life free. Those
things that are free often have no
perceived value and where something
is provided for free the cost is often
absorbed somewhere else (meaning you
still pay for it), or it is free because the
provider has an ulterior motive.
Examples of where something is perceived
to be free include:
• The swimming pool is free to hotel
guests; Realistically the costs of running
the pool are factored into the price of
the hotels rooms.
• Claim your free gift with your first order.
Free gifts are often reliant on return
custom and costs of other products
might be higher to compensate for the
free gift.
When you consider the benefits attached
to a free service as oppose to those
that you paid for, you should consider
the strengths and weaknesses of both
arguments.
8
The Society of Will Writers
If a Will is being offered for free then there
is almost certainly a cost to the provider
and you’re likely to pay for this elsewhere
through up-sells or add-ons. When a Will
writer takes instructions for a Will then this
can easily take 2 hours in order for them
to take contemporaneous notes. There
will then be a cost to to the drafting of
the document, the cost of the Will writer’s
insurance the cost of the will writer’s
fuel. When you take all these things into
consideration then the cost you pay for a
Will is certainly more reasonable.
When you consider ‘free Will month’ run
by charities, these campaigns are often
funded by charities in the hope that a
charitable legacy will be left in the Will or
in anticipation of a donation to the charity
when the Will is made.
When it comes to Will storage then
serious consideration should be given to
the value attached to free storage. With
a paid package you should look for
benefits like certification of safe storage,
scanned copies on file, whether there
is a dedicated team of staff on hand to