FOCUS Student Magazine FOCUS May 2013 | Page 26

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The FASHION DESIGNER
While good fashion design will never bring about world peace , it can make a person feel better and empowered . It was only obvious that fashion and appearance would be a logical progression from these descriptive words . The Fashion Designers are able to keep one foot firmly planted in the real world , while poking their heads through the looking glass of fantasy . They crane their necks to see beyond the boundaries of reality , and then snap back to the world as we know it and share their fashionable insight . This creative type ’ s output has a focus in detail , high quality , possibly bordering on perfectionism . Moreover , when they feel like their creative juices are drying up , or when they ’ re prevented from expressing themselves artistically , they may fall into a deep introversion . Always caught in sown-at-the-crack-of-dawn personal designs , they are the ones who people want to be friends with and share ideas with . Hell , some even want to be like them ! But not all of us are able to , I ’ m sorry . Not everyone can tell the difference between lawn and cambric .
The BRANDER & MARKETER
A mobile game that has topped the charts , tests whether brand recall exists without a brand ’ s defining characteristic - its name . It poses an interesting question for marketers , too : Is your brand identity so strong that people can identify it merely from the trade dress , without seeing the name ? What about the people studying Branding and Marketing ? Can they be identifiable without any book titles , like ‘ Building Strong Brands ’ peaking out of their bags ? It seems so , by only with their look of I-can-make-you-rich-let ’ s-run-abusiness-together after only seeing your napkin doodle . It seems that fashion research and marketing , and creating unique brand identities that are recognizable and desirable to the public , is what Branders and Marketers do best . They compile their findings , opinions and ideas into graphs , charts and written explanations like no other , and can pursue you into doing something , even if it doesn ’ t benefit them personally . They are progressive , stubborn and supreme idealists . And also the CEOs of their own company : Me Inc .