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The FASHION DESIGNER
While good fashion design will never bring about world peace, it can make a person feel better and empowered. It was only obvious that fashion and appearance would be a logical progression from these descriptive words. The Fashion Designers are able to keep one foot firmly planted in the real world, while poking their heads through the looking glass of fantasy. They crane their necks to see beyond the boundaries of reality, and then snap back to the world as we know it and share their fashionable insight. This creative type’ s output has a focus in detail, high quality, possibly bordering on perfectionism. Moreover, when they feel like their creative juices are drying up, or when they’ re prevented from expressing themselves artistically, they may fall into a deep introversion. Always caught in sown-at-the-crack-of-dawn personal designs, they are the ones who people want to be friends with and share ideas with. Hell, some even want to be like them! But not all of us are able to, I’ m sorry. Not everyone can tell the difference between lawn and cambric.
The BRANDER & MARKETER
A mobile game that has topped the charts, tests whether brand recall exists without a brand’ s defining characteristic- its name. It poses an interesting question for marketers, too: Is your brand identity so strong that people can identify it merely from the trade dress, without seeing the name? What about the people studying Branding and Marketing? Can they be identifiable without any book titles, like‘ Building Strong Brands’ peaking out of their bags? It seems so, by only with their look of I-can-make-you-rich-let’ s-run-abusiness-together after only seeing your napkin doodle. It seems that fashion research and marketing, and creating unique brand identities that are recognizable and desirable to the public, is what Branders and Marketers do best. They compile their findings, opinions and ideas into graphs, charts and written explanations like no other, and can pursue you into doing something, even if it doesn’ t benefit them personally. They are progressive, stubborn and supreme idealists. And also the CEOs of their own company: Me Inc.