would consider it a risk which might jeopardize your business , making it difficult to regain your customers . I was at a crossroads with the company . When I started , I set it up to run with a low capacity . Small production , few sales channels , and everything I could do by myself , I did . It all worked fine in my situation but to make serious money and gain market shares , I would have to invest a lot in order to take the brand to the next level . The alternative is to work more on my skills and developing my personal design DNA , while getting a BA . Degree . This will be beneficial , not only as an entrepreneur , but also if I should choose to apply for a job somewhere . I ’ m still young so I think it ’ s only right to
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study and gain experience this way . As for the costumers , I didn ’ t have a huge clientele and no long standing contracts with anyone , so it wasn ’ t that difficult to pull the plug .
5 . Was there any sacrifice you had to make in order to pursue your dream ? Yes . It ’ s not cheap to start a fashion brand . I financed everything myself , so at times I had to live by very little means . I literally have to think wisely about every penny I spend . Being an entrepreneur is also time consuming , so things like getting drunk and playing FIFA have turned into luxuries that I can ’ t allow myself very often .
6 . What are your plans after obtaining the BA degree ? Will you try to push Bïmmel beyond Denmark ’ s borders or you only want to develop it strictly as a Danish brand ? My plans are to develop an internationally acknowledged menswear brand . Whether it will be Bïmmel