would consider it a risk which might jeopardize your business, making it difficult to regain your customers. I was at a crossroads with the company. When I started, I set it up to run with a low capacity. Small production, few sales channels, and everything I could do by myself, I did. It all worked fine in my situation but to make serious money and gain market shares, I would have to invest a lot in order to take the brand to the next level. The alternative is to work more on my skills and developing my personal design DNA, while getting a BA. Degree. This will be beneficial, not only as an entrepreneur, but also if I should choose to apply for a job somewhere. I’ m still young so I think it’ s only right to
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study and gain experience this way. As for the costumers, I didn’ t have a huge clientele and no long standing contracts with anyone, so it wasn’ t that difficult to pull the plug.
5. Was there any sacrifice you had to make in order to pursue your dream? Yes. It’ s not cheap to start a fashion brand. I financed everything myself, so at times I had to live by very little means. I literally have to think wisely about every penny I spend. Being an entrepreneur is also time consuming, so things like getting drunk and playing FIFA have turned into luxuries that I can’ t allow myself very often.
6. What are your plans after obtaining the BA degree? Will you try to push Bïmmel beyond Denmark’ s borders or you only want to develop it strictly as a Danish brand? My plans are to develop an internationally acknowledged menswear brand. Whether it will be Bïmmel