Name: Carsten Bybjerg Age: 24 Studying: Bachelor in Fashion Design
Fashionable people
1. Hey, Carsten! First and foremost, let’ s talk a bit about your studies! I’ ve been studying at TEKO since 2010. First I did the the AP Degree, and currently I’ m taking a BA in Fashion Design. Initially I was going to study branding and marketing, but after the first semester I changed lines, to study design instead.
2. What made you change your mind? I didn’ t really know where I wanted to go career wise when I first started. Only that I wanted to work with fashion. As I had a background in retail and IT I thought branding would be a good option. However some time into the course I realized that I was way more interested in creating fashion than to market and sell it. From talking to the design students I learned that I could develop the
8 skills to become a fashion designer, if I would really work for it. And so I did.
3. A little birdie told us about a fashion entrepreneurial venture that you have embarked on. Could you tell us more about that? I started my own menswear brand, Bïmmel, in 2011. It all started when I, as part of my studies, did an internship in Shanghai. Here I established some good connections, and started developing ideas for a business plan, as well as samples for my collection. When I came back to Denmark I teamed up with a branding student and started the company. Later that year I went back to China to set up production. The collection was launched in September 2011, and shown at a fashion show here in Herning. The collection was sold at various Danish web-shops and got mentioned on several fashion blogs. I found it very exciting to be my own boss, and to run a company but that is also very time consuming. So when I got accepted on the Bachelor course on TEKO I decided to put the project on stand by and focus 100 % on my studies. 4. Was it easy for you to take this decision? After all, many