FOCUS Student Magazine Focus March 2013 | Page 10

Name : Carsten Bybjerg Age : 24 Studying : Bachelor in Fashion Design

Fashionable people

1 . Hey , Carsten ! First and foremost , let ’ s talk a bit about your studies ! I ’ ve been studying at TEKO since 2010 . First I did the the AP Degree , and currently I ’ m taking a BA in Fashion Design . Initially I was going to study branding and marketing , but after the first semester I changed lines , to study design instead .
2 . What made you change your mind ? I didn ’ t really know where I wanted to go career wise when I first started . Only that I wanted to work with fashion . As I had a background in retail and IT I thought branding would be a good option . However some time into the course I realized that I was way more interested in creating fashion than to market and sell it . From talking to the design students I learned that I could develop the
8 skills to become a fashion designer , if I would really work for it . And so I did .
3 . A little birdie told us about a fashion entrepreneurial venture that you have embarked on . Could you tell us more about that ? I started my own menswear brand , Bïmmel , in 2011 . It all started when I , as part of my studies , did an internship in Shanghai . Here I established some good connections , and started developing ideas for a business plan , as well as samples for my collection . When I came back to Denmark I teamed up with a branding student and started the company . Later that year I went back to China to set up production . The collection was launched in September 2011 , and shown at a fashion show here in Herning . The collection was sold at various Danish web-shops and got mentioned on several fashion blogs . I found it very exciting to be my own boss , and to run a company but that is also very time consuming . So when I got accepted on the Bachelor course on TEKO I decided to put the project on stand by and focus 100 % on my studies . 4 . Was it easy for you to take this decision ? After all , many