FOCUS March 2018 | Page 17

Having completed the CRB certification, Nana is fast becoming one of Ghana’s more notable Retail Banking Managers. We caught up with him to see how he found the CRB certification. Q. Why is it important for you to become a Certified Retail Banker? A. I think that the certification is critical. It gives you much more credibility. It’s important for your development, and having this opportunity that RBA provided has been great. CRB is really catching on here in Ghana. It’s still quite new for us, but it is growing more and more each day. Q. What is the main characteristic of retail banking? A. I think it’s retail. As opposed to wholesale or corporate banking, you’re dealing with people and smaller businesses. You’re looking at a number of products like credit card accounts. You are dealing with larger numbers of clients. There are a lot of people and a lot of things happening. It can be quite challenging but rewarding. You learn so much. You have multiple channels like the physical branch, mobile devices and ATMs. Q. What bought you to the Retail Banking Academy? A. In October last year, management recognised that they wanted to certify some of our staff. I was privileged to be one of those selected. There were five of us and it was a new thing for me. I hadn’t heard about CRB before. I was very excited and it felt amazing to be specially chosen for something like this. Q. How did you stay motivated? A. The motivation was the excitement of having this opportunity to better myself and gain a certification. After the first July July 2017 2017 year, we had Michael Lafferty come to present us with awards. It was such a special and memorable occasion. There was much made about it! It was really fun Q. How did you find the balance between studies and your family responsibilities? A. It’s quite a tough thing to find time in your personal life to study, but for me I found the value in taking two or three days off to study and to really look at the content. The course is really content specific; you need to study to get through the exams. You can’t say, “Oh, I know retail banking. I’ll breeze through it.” No, no, no. You have to know the stuff! A lot of reading and the regular hour I took each morning and the days off really helped. Q. What were the challenges? A. All your other responsibilities can get in the way, so it’s important to make time for studying. The course content was quite challenging. I remember RB II had moments of difficulty. It had more detailed content and talked through much heavier stuff. Q. Were you excited by the content? A. Oh yeah! I was – especially when I was doing RB I. It was really great. RB I was so useful, especially the module about how to approach actual customers, differentiating between different people and what kind of customers there are. At the time I was doing a lot of relationship management and I found it very educational. Q. Can you tell us a bit more about yourself, your love for banking, your story? A. I didn’t really grow up with aspirations to be a banker, but I was trying to find my feet and then I realised something I wanted to do was to have a lot of interaction with people. When I left school, and the job opportunity came up at Stanbic, I really wanted to do it. I wanted to interact and learn. It was challenging and a great opportunity. Q. Do you feel having the CRB designation can help you climb the ladder? A. Yes, it’s really catching on and it makes me stand out from the rest. The value of the Designation and Certification is great. As I climb up the ladder, the Certification will definitely help and progress my career. Q. Would you recommend the course? A. I would definitely recommend it. The fact that you’re Certified makes it worthwhile. If you’re doing another job and you have a professional certification, it gives you many more opportunities. The Certification is recognised internationally, so any retail banker should give it a go. I’ve learned a lot of things I may not have learned in the bank or from the day-to- day job. The community is another reason to get involved. Once you’ve become certified, you are part of a recognised community, and it’s great for your career. “The community is another reason to get involved. Once you’ve become certified, you are part of a recognised community. It’s great for your career.“ Nana Nketia Perbi Branch Manager Stanbic, Ghana