Focus Magazine of SWFL Swimsuit Heat Wave | Page 98

Wai ne

Measures Twice, Cuts Once
By Gina Battle

The question is often asked but seldom easily answered. How
does one measure the success of a man? The answer is simple
in the eyes of Mr. Waine Hicks, General Contractor and owner
of Cabinets Extraordinaire complete with a premier kitchen and
bathroom designer showroom located in Sarasota, FL.
He doesn’t do it alone this is a family business which including
his wife, Sharon, and approximately ten employees. Mr. Hicks
poignantly stated the bottom line, “Business is what you make
it!” You’ve gotta put it together to make it fly. You’ve gotta make
it work.” He noted that with this attitude, business is picking up
every day. There are not a lot of people who do what we do at
the success rate that we have.
Everything they have in their exquisite showroom is handmade,
custom designed and made in American, with the exception of an
Amish Armoire made in Canada. By the looks of the showroom
one would think it was made exclusively for high-end designers, however, upon entering you are made to feel right at home.
Their clientele are individual families, to designers, to subcontractors, and Cabinets Extraordinaire is there to create ideas and
fulfill dreams for comfortable living while creating beautiful home
aesthetics.
There have been many occasions a customer suggests something she thinks she wants aesthetically but is unaware how it
will actually fit into her lifestyle or fit into the configuration of the
structure itself. This is where Mr. Hicks’s strategy is exercised. He
says, “The secret to success in construction is incorporating the
client’s desire with what will actually work.” He cares so much
about the client that he will not allow them to be misguided or
be unrealistic in their design choices. It is essential in his line of
work as a general contractor to discreetly have the client feel as
though they are making the right decisions for what will be their
living environment for years to come. The importance of consultations and follow-up visits are immeasurable when you are making
someone’s house a home. “If it ain’t broke don’t fix it. There’s no
real trick to construction. It’s never changed!” he said masterfully.
Photography by Lindsay Howell

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