Focus Magazine of SWFL Swimsuit Heat Wave | Page 62

Scent of

Success
Ermenegildo Zegna introduces Haitian Vetiver to the exclusive
Essenze Collection. Like the original fine fragrances that launched
the Collection, Italian Bergamot, Sicilian Mandarin, Javanese
Patchouli, Indonesian Oud and Florentine Iris, Haitian Vetiver is its
own expression of one signature raw material with its own unique
provenance. Discerningly sourced. Brilliantly composed. Like the
finest tailored designs.
The sophisticated star ingredient, Vetiver (Vetiveria zizanioides),
a tropical fragrant grass with noble roots, derives from a single,
private crop, produced exclusively for the House of Ermenegildo
Zegna. Grown in Les Cayes in south west Haiti, it is planted and
harvested for the sole purpose of creating Essenze.
Essenze’s Haitian Vetiver celebrates the guiding sensitive hands
that touch, feel, select and embody the world of true craftsmanship. Due to the Caribbean island’s hot, bright climate and rich,
nutrient soil, Vetiver grows steady and abundantly all year. These
conditions, paired with the time-honored expertise of the region’s
farmers, are the driving force behind the country’s reputation for
producing the most coveted Vetiver in the world.

Farmers meticulously unearth the plant, after growing for 12 to 18
months and forming a dense root network deep in the soil. Utilizing practices passed down through the generations, the cultivators then clean and dry the roots, before extracting the essential
oils through steam distillation. The result: intensely fragrant oil
with an earthy-woody aroma.
As the sixth fragrance of the Essenze Collection, the Haitian
Vetiver construction is distinctively paired with exclusively grown
Zegna Italian Bergamot from Calabria, Italy the common thread
that unites the six scents of the Essenze Collection. The complete
olfactive structure of Haitian Vetiver includes threads of Neroli for
a masterful blend that infuses bright, uplifting character into the
luxurious depth of Carrot Seed SFE and Orris.
Just as Ermenegildo Zegna uses only the finest fibers and fabrics
to create its iconic fashion collection, the Essenze Collection is
crafted from the most exquisite raw materials, recast as an exotic
essence. Extending a work of hands from earth to atelier. From
cultivation to fabrication.
Each fragrance in the Essenze Collection is housed in a modern
glass bottle and features a custom label with a corresponding
colored border that reflects the key notes in each scent.
It found exclusively at Bergdorf Goodman Men’s Store in New York
City, Neiman Marcus stores in San Francisco, Dallas, and Houston,
and Ermenegildo Zegna boutiques, and be available online at
BergdorfGoodman.com, NeimanMarcus.com.

www.Zegna.com
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2 FOCUS of SWFL 2014