Focus Magazine of SWFL Swimsuit Heat Wave | Page 53

Grow Your

Business

By Berny Dohrmann

As the chairman of one of the world’s largest business support
organizations, I’ve encountered countless prospective entrepreneurs trying to put their ideas into action by launching a business. My experiences have given me a unique insight into what
makes and breaks a business in today’s market.
Here are eight essential tips for shaping a good idea into a great
business:
1. “You can’t build a business like a hobby project.”
Entrepreneurship should never be a casual endeavor. Building a
thriving business in today’s market means devoting yourself fully
to the mission you intend to accomplish via the company.
Setting your business aside for any length of time can lead it
down a slippery slope you may not be able to crawl back up
from. Keep yourself organized; set clear goals you can accomplish, and dedicate yourself to making sure your ideas come to
fruition.
2. “Wrong sequence ends in business failure.”
One of the biggest hurdles to business growth is the lack of
a detailed planning system. No matter how big your idea is,
expecting overnight success can cloud you to the practical considerations that can quickly grow larger than your ability to deal
with them. Move your business forward one step at a time, and
more importantly, know where you’re going before you try to get
there.
3. “Advertising is naked without PR.”
Flashy ads are no substitute for a well-thought out communications strategy. In the age of information, every business needs
a sensible way to spread its ideas and brand to clients and consumers ready to buy. An idea is useless without a suitable voice
to present it to the world. Build your advertisement strategy
around the people best suited to get you to the next step of your
objective.
4. “Never say NO to growth.”
In today’s market, you can’t afford to miss the opportunities that
can get you from one step to the next. While defining a plan for
growth and future investment is necessary to guide your business decisions, nothing should ever be set in stone.
5. “The difference between wealth and income is how many
people you benefit.”
All the growth in the world means little if you do nothing to
benefit those who helped you get there. Your team and periphery support network need to be included in the rewards in direct
correlation with the effort they put into the business’s success.

While numbers need to be your first concern when it comes to
sustaining yourself and your ideas in the market, make sure you
measure your success by more than just a bottom line.
6. “As you grow IT, IT will grow you.”
Don’t get tunnel vision when it comes to everyday business. In
today’s business world, every connection you make can be a
game-changing opportunity. Never walk away from the chance
to shake hands with a potential partner no matter their value to
you and your business at the moment. Grow your network every
chance you get.
7. “Nothing will grow you more than growing your dreams.”
While it’s important to consider all of your decisions through a
filter of practicality, you should never be convinced you can’t
achieve what you’ve set out to do. Businesses never fail because
a dream is wrong; they fail because they choose the wrong path
to achieve it. Remember that the more work you put into getting
somewhere only makes the achievement more meaningful in the
end.
8. “Competition slows everything down.”
If your definition of progress includes hurting other companies
along the way, you’re not on the fastest lane to success. Although the market environment may appear inherently competitive at first glance, a collaborative perspective on business can
make everyone’s ideas a reality faster than they could through
isolation and bitter fights for market share. Look at your competitors as potential partners and find a way forward for everyone
involved.

www.ceospaceinternational.com

About Berny Dohrmann
Berny Dohrmann is chairman and founder of CEO Space International, one of the world’s largest support organizations for business owners. The inventor of Super Teaching, a Title I technology that accelerates retention for public schools, he is frequently a
guest speaker on that topic to various nations, VIP conferences and television programs. As a member of the Dohrmann family,
which operated the largest global resort-outfitting firm as Dohrmann Hotel Supply for several generations, he grew up with several
business mentors, including Napoleon Hill, Earl Nightingale, Walt Disney, Warner Earnhardt, Bucky Fuller, Dr. Edward Deming and
Jack Kennedy.

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