Focus Magazine of SWFL Swimsuit Heat Wave | Page 136

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Swimwear
Trends
by Suzanne Bryant

This season’s swimwear trends range from bold pops of color and florals to mixing without matching and swim layering.
For those looking for the latest looks in swimwear, Lands’
End® outlines the most fashion-forward looks in swim this
season:
1. Color Blocking – The color blocking trend is just that;
wearing blocks of color. This season, the color blocking is
exaggerated with bursts of bright bold hues. Get this look
from Lands’ End by mixing up colors in swim separates
such as Beach Living®, or try the Tugless Tank® in Electric
Blue Stripe.
2. Retro Glam – Swim styles reminiscent of Old Hollywood
Glamour, combine coverage and confidence with fabulous
style. The Lands’ End Beach Living Halter Tunic and the
Floral Beach Bandeau one-piece offers the classic retro
silhouette with the adjustable tunic that can fall mid-hip.
Ruched and ruffled swim tops and skirts also offer that
much-desired glamorous retro style.
3. Mix n’ Mix – Swim shoppers will dare to mix it up this
season by combining unexpected prints and colors to create one-of-a-kind looks. Different colored and printed tops
and bottoms will be the “it” look on the beach in 2014.
Lands’ End is offering this trend-right look in the new
SwimMates collection. Women start with SwimMates bikini
separates in a variety of colors and style choices and then
layer with other swim pieces. Each piece can be a different
color or print to create a complete custom look.
4. Bring on Brights – While black or navy swimsuits are
go-to classics, this season’s pops of bright color are making
a splash. From Raspberry Rose and Fiesta Orange to Electric Blue and Melon Breeze, Lands’ End is offering women
a bright variety of in-trend color options.
5. Swim Layers – While some women may want to sport a
bikini with family in the backyard, a pool party with neighbors may call for layering on a swim cami or skirt. Lands’
End has introduced SwimMates™, an innovative swimsuit
concept that will change the way women wear swimsuits.
Labeled the “4-Piece Bikini,” SwimMates are swim layers
that let women transform swim looks seamlessly. The concept starts with a two piece bikini foundation and then offers layering swim pieces including a cami, swim shorts or
swim skirt.
6. The Little Black Suit™– What if a swimsuit could be as
classically perfect as the little black dress? Lands’ End offers sleek one-pieces, smart two-pieces and even skirts, all
in the classic fashion color – black. Style standouts include:
the AquaTerra™ Sweetheart Bikini Top and Swim Skirt and
the Beach Living Twist Front Swimdress.
7. Slender Suits® – Slimming swimsuits are here to stay,
and Lands’ End offers a variety of Slender Suits t