Focus Magazine of SWFL Swimsuit Heat Wave | Page 129

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e’re not sure why limited edition products hold so much appeal. But they somehow always manage to
pop up on our radar. Maybe, It is because there’re so good? Are they too precious a resource to waste
on anyone but the aficionados? Whatever the reason there’s no denying the irresistible pull of something that is exclusive.
The brand Paemisa, was launched in January 2012 by Paemisa Swatphakdi. She having worked previously as a buyer
for luxury brands, created a unique line for women to not only show off their strength, but inner beauty; “I've always
had a passion for lingerie” states Paemisa. I believe every woman should have the best of both worlds when it comes
to lingerie - quality and price. My objective is to create an affordable line that is accessible to all women who love designs, colors, and comfort to fit their personality. The design is my take on modern lingerie created for modern women.
Our esthetic shows through in the use of quality fabrics, hardware, youthful play on shapes and colors. Every piece in
the collection is made in-house and is exclusive and limited. It's all about incorporating new pieces into your wardrobe,
mixing and matching, and having fun.

www.paemisa.com
FOCUS of SWFL 2014 129