Focus Magazine of SWFL Swimsuit Heat Wave | Page 101
What drew you to the world of fashion?
A: I saw an opportunity to create a brand that appealed to a modern, sophisticated, self-purchasing
woman. I began with jewelry and the brand has since evolved to include footwear, handbags, apparel, eyewear and more.
What excites you about your industry?
A: The fashion industry is a constant evolution. It is fast paced and highly competitive. As an entrepreneur this industry presents a great opportunity and that is incredibly exciting.
How is motherhood?
A: I love being a mother – it’s my most important and rewarding role!
Has it changed you or inspirited your creative talents into your collection?
A: Of course. In generations past women were either professionals or parents, but today we can be
both and it’s important our clothes transition throughout the various phases of our days as easily
as we do. We can no longer compartmentalize the various aspects of our lives. From playing with
your children in the morning to a presentation at the office and dinner with your husband or a night
out with girlfriends we should feel confident and polished throughout. We are modern, multifaceted
women who work at all aspects of our lives and our clothes and accessories should be a reflection
of that.
What made you decide to expand your collection beyond jewelry?
A: There are very few brands that are speaking to the modern women in an authentic way. Our
brand mission and philosophy is representative of how I live my life. The products are inspired by
me and made for women like me who are passionate about professional and personal endeavors
and want to look and feel great while pursuing them. Brand expansion was a natural evolution as
we saw a great opportunity in the need for a genuine representation of today’s mod W&