Focus Magazine of SWFL Fun & Fresh | Page 31

Skin Cancer A Major Public Health Problem By Michelle Thomason “Skin Cancer.” Nearly everyone’s heard the term, but many simply brush it off as something that doesn’t apply to them, isn’t that serious, or just won’t become a real concern in their lifetime. Tuesday morning however, the Surgeon General issued a Call to Action to Prevent Skin Cancer, and quite a few heads turned! The Call to Action touches on nearly every aspect of skin cancer and sun safety that our sun protection apparel company, UV Skinz, has been preaching for years, but we are simply thrilled this serious issue is finally starting to get the attention it NEEDS. Skin cancer warnings go in one ear and out the other for many, but with the Surgeon General’s new Call to Action making headlines, we’re hoping awareness has finally begun to sink in and more action will be made to prevent skin cancer. Here are a few key points we wanted to pull from the report and really emphasize: • Skin cancer is the most commonly diagnosed cancer in the United States, and most cases are preventable. Did you know that as many as 90% of melanomas (the deadliest form of skin cancer) are estimated to be caused by UV exposure? That is a scary-high number… but if we look at this figure from a positive standpoint, it suggests that 90% of melanomas can be prevented by reducing intentional UV exposure (and increasing sun protection!). • Medical treatment for skin cancer creates substantial health care costs for individuals, families, and the nation. The estimated costs for skin cancer treatments are currently 8.1 BILLION. That’s money that could be used towards more enjoyable and productive things, like education, travel, home improvements, recreational activi Y\