Focus: Asia Franchise Markets April 2016 | Page 11

Final Thoughts.

Japan Market

The Bottom Line
The sophistication, infrastructure, economy and amount of
spending can not be surpassed in Asia. The consumers are open
to exciting new experiences yet there are still few brands in
Japan compared to other Asian countries. One reason for this
could be the language problem, however with the number of
potential partners in Japan who have overseas experience and
the drive by the government to globalise more, this should not
be seen as a barrier to entry.
To conclude: The underlying wealth and the size of the market
means Japan has to be on every franchisor's radar as an entry
point into Asia. With the right knowledge and targeting a brand
can become successful and quickly expand across Japan; if a
brand becomes trendy, Japan can generate enormous rewards.
Franchise Meets reckons 8/10.