Promotion
The first Bertie’s Boutique shop will be opened along Brentwood High Street. It is a prime location, with a train and bus station very close. It is a very busy high street, especially after the success of the TV show TOWIE. People from all over the country visit the high street, in hope to meet their favourite reality stars. Bertie’s Boutique will also be available online, the store will have its own website. Customers will be able to shop products available in store and online exclusives too.
Place
Bertie's Boutique will have social media pages on Instagram, Twitter and Facebook. I will post products that I sell, as well some other pictures to keep my customers engaged; just like other companies my target audience shops at. I will also have a Snapchat account for my customers to add, this way they can see what we do day to day. As well, if their dogs are at our groomers they can catch them on our story. Furthermore, I will have a magazine for Bertie’s Boutique, that will be free for customers to take. I will make money by putting in adverts. I will also look at creating a flyer and business cards, I will leave these at local vets and post flyers through people’s door in Brentwood and surrounding areas. I will also look at getting a stand at places like Crufts and Olympia, to widen my target audience.