Due to the rise in the UK's wages through last year and 2018, BRITONS last year went on more than 45 million foreign holidays - up 68% from 27 million in the previous decade, official figures showed.
This is extremely positive for a more inclusive swimwear market – a market that has been growing at a steady pace since 2010 and is set to be worth 20 billion dollars globally by next year.
In the UK the average holidaymaker took 1.7 overseas holidays last year. And for British holidaymakers, beach holidays accounted for 41% of trips – a growth of 3% in just two years.
The swimwear market growth is set to grow significantly during 2018 to 2025. The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially the United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Swimwear.
We’re living in an age when the notion of ‘beach body’ is fading. In fact, companies will get lambasted for suggesting that any body is less than beach-ready.
Women desire to look stylish at the pool or beach is increasing the demands for swimwear. Therefore designers are updating swimwear and beachwear regularly without hesitation. This market is also pushing more fashion elements into swimwear which is attracting more consumers especially the new generation.
.Europe and United States exhibit the largest in swimwear market. Asian countries such as China are experiencing the fastest growth in recent year.
MARKET ANALYSIS