The Brand
Coffee with a Conscience’s “ultimate
goal is to spread awareness of social
issues and raise money for local
charities”. From key drivers such as
online activism on the rise, social
issues being highlighted more than
ever in the news by opposition gov-
ernments such as labour and a social
slowdown in the horizon, Coffee
with a Conscience has been devel-
opment to tackle social issues in a
physical activist way.
Coffee with a Conscience is a mar-
keting campaign to spread awareness
of social issues within Birmingham,
it also aims to raise money for small
charities within Birmingham. Cof-
fee with a conscience has teamed
up with 5 independent coffee shops
is Birmingham, Faculty, Kanteen,
Urban Coffee, Quarter Horse and
Saints Kitchen. Within these stores
Coffee with a Conscience will run its
campaign. Coffee with a Conscience
will have it’s on website where
consumers can become members,
donate and find helplines. a Conscience will provide a special
menu where consumers can ask the
baristas for help in a discrete man-
ner.
Coffee with a Conscience will also
have a free magazine within the
stores and online for people to get
support and read stories about peo-
ple going through the same. Similar-
ly, to ensure that there is complete
support being offered Coffee with As a brand Coffee with a Conscience
must always look kind, caring and
approachable. The colours must
be bright and poppy to encourage
consumers the brand is friendly and
urge the consumers to donate.