FMP Marketing Guide CWAC Marketing Guide youtube | Page 38

Marketing Objectives 1. 2. 3. 4. 5. 6. To engage consumers in conversation about social issues. To educate consumers on social issues. To develop a close relationship with consum- ers. To raise as much money as possible to give to charities. To get consumers to come into the stores. To direct consumers to the website and en- gage in events, donations and membership.