FMP Marketing Guide CWAC Marketing Guide youtube | Page 23

offee with a onscience Primary Logo The primary logo will be used mainly, as the cool mint colour is Coffee with a Conscience’s first colour. The inspiration for the logo came from a coffee stain by a mug. The cool mint colour was choosen to represent a calming affect for consumers who are suffering from social issues, the colour is also approachable and fits well within the coffee shops branding. Secondary Logo The secondary colour will be used when it seems neccessary, such as if there is lots of oranges in the picture, the image or infor- mation is important and if the primary logo is not bright enough. The secondary logo will be used to grab consumers attention because of the importance assiociated with orange.