FMP Marketing Guide CWAC Marketing Guide and Website Link Mollie Pears | Page 9

The Brand
Coffee with a Conscience’s “ultimate
goal is to spread awareness of social
issues and raise money for local
charities”. From key drivers such as
online activism on the rise, social
issues being highlighted more than
ever in the news by opposition
governments such as labour and
a social slowdown in the horizon,
Coffee with a Conscience has been
development to tackle social issues
in a physical activist way.
Coffee with a Conscience is a
marketing campaign to spread
awareness of social issues within
Birmingham, it also aims to raise
money for small charities within
Birmingham. Coffee with a
conscience has teamed up with 5
independent coffee shops is Bir-
mingham, Faculty, Kanteen, Urban
Coffee, Quarter Horse and Saints
Kitchen. Within these stores Coffee
with a Conscience will run its
campaign. Coffee with a Conscience
will have it’s on website where
consumers can become members,
donate and find helplines. plete support being offered Coffee
with a Conscience will provide a
special menu where consumers can
ask the baristas for help in a discrete
manner.
Coffee with a Conscience will also
have a free magazine within the
stores and online for people to get
support and read stories about
people going through the same. Sim-
ilarly, to ensure that there is com- As a brand Coffee with a Conscience
must always look kind, caring and
approachable. The colours must
be bright and poppy to encourage
consumers the brand is friendly and
urge the consumers to donate.