FMP Marketing Guide CWAC Marketing Guide and Website Link Mollie Pears | Page 79

What’s
For future plans Coffee with a Conscience would
like to expand the charity outside of Birmingham,
to the whole of the West Midlands. Eventually
moving into London. It also plans to make the
charity backed by the government, with an order
for all coffee shops to look into taking part, as
part of their duty to the community. Coffee with
a Conscience would like to support more chari-
ties when the business has a higher level of cash
flow. Lastly the business wants to take into
consideration the success of the events. If proven
popular, a weekend event could be held within
Birmingham such as an arts and film festival. This
would raise the bar in donations, as the ultimate
goal is to raise as much money for charity as
possible whilst spreading awareness of social
issues.