FMP Marketing Guide CWAC Marketing Guide and Website Link Mollie Pears | Seite 76

Legacy
The legacy of Coffee with a Conscience will be
the direct effect it has on the consumers firstly,
with the goal being to spread awareness of social
issues and educate consumers. Through the
various marketing techniques used Coffee with
a Conscience will have a lasting legacy on the
consumers and Birmingham as a whole because
of the direct effect it will have on the community.
Other elements to consider is the lasting legacy
the business will have on the charities it donates
too. With the help of Coffee with a Conscience
the charities can grow and help a wider range of
consumers. This shows that Coffee with a
Conscience will change people’s opinions on
social issues and bring the community together.