FMP Marketing Guide CWAC Marketing Guide and Website Link Mollie Pears | Page 25

offee
with a
onscience
Primary Logo
The primary logo will be used mainly, as the
cool mint colour is Coffee with a Conscience’s
first colour. The inspiration for the logo came
from a coffee stain by a mug. The cool mint
colour was chosen to represent a calming
affect for consumers who are suffering from
social issues, the colour is also
approachable and fits well within the coffee
shops branding.
Secondary Logo
The secondary colour will be used when it
seems necessary, such as if there is lots of
oranges in the picture, the image or infor-
mation is important and if the primary logo
is not bright enough. The secondary logo
will be used to grab consumers attention
because of the importance associated with
orange.