Weaknesses
People might think the products can be brought else where for cheaper.
People might not like the items in the collection.
low customer growth.
Strengths
A strength would be that swimwear is an inclusive item that is used and needed by many.
A strength would be that its a new brand so there's no bad press about the product.
Swim wear is booming industry and there is a lot of money to be made .
Swim wear is not just a seasonal thing anymore as people are traveling all the time.
Swot