For my offline marketing i will be creating and using a range of wall posters and street posters as well as magazine spreads to advertise my brand. These methods are very common and will help me to get the word out about my brand easier .Having posters showcasing my brand helps people gain an interest in the brand. Doing the magazine spread will be beneficial because it will be a great way for people to gain an awareness of the brand. Another thing is the street billboards these are a great way to target a wide range of people as people will subconsciously see the sign and then gain an interest in the brand as it will be something new to them. Another way to target my audience would be to partner with brands like Pretty little thing and Boohoo by putting a leaflet in their order parcels offering new customers that bring the leaflet to the store 25% off.