y marketing campaign is to promote
my business idea via social media.
The platforms I will be using include
Twitter, Facebook, Instagram, Snapchat and Pinterest.
I will be using social media as my campaign platform. I will be using well known bloggers to help me in promoting my business. The bloggers I am going to be using include Sarah Ashcroft, Lydia Millen and Alicia Roddy. These influencers are younger than my target market but these are women my target market would follow on Instagram and keep up to date with their posts.
These influencers will be promoting my serive via their social media. I will be inviting them to revieve the gold package and they will vlog their experience, this will be via Youtube, Snapchat and Instagram.
As well as these influencers promoting my brand I will also promote my brand myself on the business' social media accounts. I will get a big hype up around my business' opening. Everyday I will update Instagram with a countdown image.This will involve my target market and allow them to get hyped up for the launch party.
SOCIAL MEDIA
Snapchat
The campaign
My
Everyday a new image is added onto my Instagram for the count down it will be captioned with a prize my followers can win. The prizes range from an invite to my launch party, a personalised moodboard on clothing pieces that would suit them and different levels of packadges which we offer. The countdown will start 30 days before my launch party. Therefore this gives plenty of time for my business to recieve a hype and grow an excitement for the opening.