FMI Wild Rice Market Analysis, Current and Future Tren | Page 4

Wild Rice Market
Wild Rice Market Facts, Figures and Analytical Insights, 2017 to 2027
Wild rice is a member of the grass family and not rice. It is a long black grain, traditionally grown in the
area such as isolated river bed and lake locations. It is native to North America and China having a nutty
texture and holds its long shape after cooking. It is commonly used as an added constituent to recipes
such as salads as well as mixed with other types of rice to create blends. The species forming a genus
Zizania includes northern wild rice, wild rice, Texas wild rice, and Manchurian wild rice, among which first
three are native to North America while the last one is native to China. Wild rice is low in fat and high in
dietary fiber, the amino acid lysine, and protein, therefore it is preferred by most of the consumer as a
substitute for rice, owing to high health consciousness among consumers.
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Global Wild Rice Market Dynamics:
The growth of the global wild rice market is driven by growing demand for low-fat containing food and
increasing health consciousness among consumers. The properties of wild rice including low in fat and
high in dietary fiber, the amino acid lysine, and protein fueling the global wild rice market.
Macroeconomic factors such as growing economy, changing lifestyle, increasing per capita income, and
rapid rate of urbanization driving the global wild rice market. However, the high cost of wild rice and
black rice as its substitute are expected to restrain the demand for global wild rice market. Some of the
factors trending the global wild rice market include mergers & acquisitions between wild rice market
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