FMI Market Forecast Report on Gummed Tape Market 2017- | Page 4

Gummed Tape Market

Gummed Tape Market Analysis, Trends, Forecast, 2017-2027
Gummed tapes are water activated tapes. These tapes are glue-based adhesive on a kraft paper backing, that become sticky when moistened. The gum backing on these tapes become part of the cardboard carton and results in a very tough tamper proof package. The starch based adhesive aggressively bonds with the box fibres even in dirty and dusty environment. Gummed tapes are tamper-evident and suitable for both cold and ambient temperatures. These tapes have become a preferred sealing option for many fulfilment operations as it creates a uniform looking package that is incredibly difficult to tamper with. In addition, gummed tapes also act as a marketing tool, as it can be printed upon in different colors which creates a good visual for either a company’ s logo or a customized message that enhances the brand image.
Gummed Tape Market Dynamics:
The gummed tape market is gaining traction mainly due to the rise of e-commerce. Further, gummed tape offers several benefits in comparison to a standard packaging tape. Research has shown that using water-activated tape or gummed tape increases the productivity by 21 % when used together with a water-activated tape dispenser. In addition, different features and advantages associated with the gummed tapes drives the growth in the gummed tape market. Some of the features that act as catalyst in fuelling this growth are: these tapes are made from combination of starch and natural paper which makes it recyclable and environment friendly, these tapes have high heat and cold tolerance, which makes it a suitable option while exporting goods to humid places or storing goods in freezing conditions.
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