FMI Market Forecast Report on Cognitive Assessment And | Page 5

Cognitive Assessment And Training Market
Cognitive Assessment and Training Market: Drivers and Challenges
The major factor driving the market for Cognitive Assessment and Training is the rising awareness regarding brain fitness
among individuals. Due to stress and complex working condition, employees stop performing due to which companies
are adopting Cognitive Assessment and Training to improve productivity of employees and to increase value of product.
Other factors that are driving Cognitive Assessment and Training market are the rising adoption of smart education and
development of advance gaming and learning technology.
The key challenge in the Cognitive Assessment and Training market is to create specific games for brain exercise. The
games that are used for Cognitive Assessment and Training should be developed specifically for training and learning.
Other challenges that are restraining this Cognitive Assessment and Training market to grow are lack of standardization,
lack of skillful trainers and less interest of organizations in these activities.
Key Developments:
In October 2016, IBM has entered into the partnership with Pearson, a learning company in order to provide its Watson
Cognitive computing solution to college students and professors. This partnership will help students in getting improved
learning experience, and providing them insights to manage entire course of their studies.
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In October 2016, CogniFit, a test and assessment solution provider has launched new education platform. This new
launch will help students as well as teaches to assess, train, and monitor the cognitive skills of students involved in
learning process.
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