FMI Indian Cheese Market Expected to Expand at a Stead

Indian Cheese Market includes hard cheese, soft cheese and spreadable unprocessed cheese. On the basis of uses Cheese is segmented into Parmesan cheese chips, Mac and cheese waffles, cheese straws, Fried cheese balls, cheese curds. Major trend in the Indian cheese market is the entry of various Indian and international brands. As a result of increasing exposure to the several variety of cheese most customers use processed cheese which is used in Pizza and burgers. Consumption of cheese in India is growing with double digit and maximum consumption of branded cheese is contributed by metropolitan cities. Companies such as Dabon added paneer to their product offerings and others added tin, cubes, slabs to their portfolio. Due to the increasing shift of the consumers towards premium variants, rise in milk price and inflation there is increase in the unit prices of the cheese. Gowardhan which is the brand of Parag Milk Foods launched new flavours. It extended its product portfolio by launching product variants such as cheese spreads, cheese powder, cream cheese, cheese sauce and wedges. Parag Milk Foods also launched international flavours such as jalapeno and paprika .Gujarat Cooperative Milk Marketing Federation sells milk products under the brand name Amul decided to open 1000 more outlets across India and also has decided to set up nine manufacturing units in order to enhance the capacity of prevailing plants. Another trend in the Indian cheese market is shift of customers towards natural cheese. Innovative marketing activities, technological up gradation and research and development in cheese production have opened up new opportunities for growth in the Indian cheese industry Request For TOC@ http://www.futuremarketinsights.com/toc/rep-in-242 ©2015 Future Market Insights, All Rights Reserved 5

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