FMI Ginseng Market Growth and Forecast 2016-2026 | Page 5

Ginseng Market
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Personal care and pharmaceutical sector are other key end-use application segments for ginseng.
Personal care segment is further sub-segmented into skin care products and hair care products. In
addition food segment is also sub segmented as tea and chocolate.
On the basis of distribution channel, the ginseng market is segmented into hypermarket/supermarket,
pharmacies/drugstore, health/beauty store, online retailing, and direct selling. Among these,
pharmacies/drugstore account for bulk of ginseng sales, followed by health/beauty store. The growth of
pharmacies/drugstore for ginseng market is supported by increased usage of ginseng in drugs and
cosmetics products.
Ginseng sales are also growing through online retail, owing to increasing internet penetration and rising
consumer preference for convenience purchasing
The ginseng market has been further segmented on the basis of region. North America is expected to be
the major market for ginseng products. Increasing demand of dietary supplements containing ginseng is
expected to drive the market growth across the region. The U.S. will continue to be the largest market for
ginseng in North America.
The ginseng market in Europe is expected to witness steady growth during the forecast period. Focus on
health and wellness is influencing F&B manufacturers to introduce organic ingredients in their offerings,
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