Electronics Retailing Market
Electronic Retailing : Market Dynamics
The key trend of global electronic retailing market such as it doesn ’ t require physical infrastructure and its low maintenance cost as compared to the physical retail stores maintenance .
There are various factors driving the growth of global electronics retailing market such as increased penetration of 3G / 4G internet with great speed across the globe along with the increasing market size of electronic gadget such as laptop , smart phones & tablets also the different attractive offers and services provided by different e-tailor market players are increasing its adoption across the people features include cash on delivery options , quick delivery to doorstep , attractive discounts on the products and also the quick and easy internet banking is playing great role as growth drivers for global electronic retailing market . On the other hand security concern are becoming the key restraint for the global electronic retailing market growth .
Electronic Retailing : Segmentation
Segmentation for global electronic retailing market is done on the basis of category specific merchants & Geography . On the basis of category specific merchants , global electronic retail market is segmented into two segments such as ; mass merchants and niche merchants . The websites or online portal which deals only with particular categories like apparels , electronics , baby products , healthcare products are termed as niche merchants & those merchants or online website / portals who deals with multiple categories or segments are termed as mass merchants . Obviously , the mass merchant segment has more advantage
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