Electronics Retailing Market
Electronic Retailing: Market Dynamics
The key trend of global electronic retailing market such as it doesn’ t require physical infrastructure and its low maintenance cost as compared to the physical retail stores maintenance.
There are various factors driving the growth of global electronics retailing market such as increased penetration of 3G / 4G internet with great speed across the globe along with the increasing market size of electronic gadget such as laptop, smart phones & tablets also the different attractive offers and services provided by different e-tailor market players are increasing its adoption across the people features include cash on delivery options, quick delivery to doorstep, attractive discounts on the products and also the quick and easy internet banking is playing great role as growth drivers for global electronic retailing market. On the other hand security concern are becoming the key restraint for the global electronic retailing market growth.
Electronic Retailing: Segmentation
Segmentation for global electronic retailing market is done on the basis of category specific merchants & Geography. On the basis of category specific merchants, global electronic retail market is segmented into two segments such as; mass merchants and niche merchants. The websites or online portal which deals only with particular categories like apparels, electronics, baby products, healthcare products are termed as niche merchants & those merchants or online website / portals who deals with multiple categories or segments are termed as mass merchants. Obviously, the mass merchant segment has more advantage
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