FMI BRICS Sweet and Savoury Spreads Market Growth and | Page 5

BRICS Sweet and Savoury Spreads Market
offer wide range of preserves and jams which is not feasible to be made at home. In China Frutarom set up
new manufacturing unit in Shanghai in order to capture various opportunities in savoury sector
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Key players in the Indian spread market are Dabur India Limited, Unilever, Good food group A/S Presently
Kiviks Markmav Indústria Alimentícia Ltd is the leading player in the Brazil that constantly launches new
flavours such as Mulberry, Blueberry, and Blackcurrant. Some other versions are Ginger, Lemon and Mango
chutney. Sweet and savoury market is highly consolidated as various acquisitions are there in the industry
such as Hindustan Unilever limited acquired Kissan from the United Breweries Group. In Russia Ferrero is
the leading player in the sweet and savoury spread industry. Nutella is the renowned brand of Ferrero.
Despite of having only one well-known brand company has strong position in the market due to the strong
distribution network, aggressive marketing activities and prominent role of Nutella in chocolate spread
market. Ratibor is major player in the jams and preserve market in Russia. Recently Hindustan Unilever
decided to separate its spread business into standalone business in order to boost the sale of spread
brands such as Flora. Sweet and savoury spreads market in Brazil is expected to show growth with low
CAGR owing to the changing preferences of the customers for other spread products such as cheese
spreads

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