Research Methodology( 1 / 2)
Systematic Research Approach
Market profiling
Formulating discussion guide
Developing list of respondents
Data collection
Data validation
Data analysis
Insights
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In-depth secondary research is used to ascertain overall market size, top industry players, top products, industry associations, etc.
PMR formulates a detailed discussion guide to conduct expert and industry interviews
PMR develops a list of industry players( manufacturers), distributors, retailers and industry experts
PMR conducts interviews with industry experts, industry players, distributors and retailers
Data is validated by triangulation method, wherein secondary, primary and PMR analysis contribute to the final data
Data is scrutinized using MS-Excel to obtain qualitative and quantitative insights about the industry
PMR delivers industry insights and information in the required format( PDF)
Data Collection
Data Filter & Analysis
� Identifying key opinion leaders
� Questionnaire design
� In-depth interviews
� Coverage across value chain
� Market participants
� Key strengths
� Product portfolio
� Mapping as per value chain
� Key focus segments
Primary Research #
� Linkedin
� Zoominfo
� Salesforce
� Avention
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Primary Research
C Company Analysis
Research & Intelligence
SOLUTION
� Company websites
� Company annual reports
� White papers
� Financial reports
Actionable Insights
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Desk Research
Business Solution
� Key industry experts
� Channel study
� Developments
� Market dynamics
� Products
� Conclusions
Secondary Research # Paid Publications #
� Factiva
� GBI
� Genios
� Meltwater
# includes sources of databases
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