of energy choices and the deregulation
process. In deregulated energy states in the
United States (in which more than half the
U.S. population lives), once consumers
were given a choice in energy providers,
t h e y m ay h av e f o u n d t h e m s e l v e s
overwhelmed with monthly mail inserts,
door hangers, or multilevel marketing
agents ringing doorbells and phones. ese
channels were the only option the energy
companies had – but now retail energy
suppliers are reviewing their marketing
budget allocations and realizing that the
changes in regulation have brought new
options and new marketing channels,
which bene t them.
is complexity behind the energy sales
and marketing processes create confusion
for the consumer, and is the reason that
education is paramount. In addition,
education varies by market. For example,
Texas, Pennsylvania, Connecticut and
Illinois have reached greater than 50
percent deregulated electricity market
adoption over the past few years. ere is
currently more education in these
deregulated states on electricity options, so
we are building on that awareness to
inform consumers that natural gas choices
are also available. One of the great things
about Choose Energy is that people can
switch electricity and natural gas in one
place, at one time (in states where
available).
With this winter's energy bills substantially
higher due to the much-reported “Polar
Vortex” and other weather extremes across
the country – consumers are paying more
attention to their energy bills.
Many states are also experiencing rate hike
announcements, so we expect more and
more consumers to take control of their
energy options. Choose Energy is growing
over 100 percent a year in all of our
markets.
While cost is important, energy choices
aren't limited to price. Some consumers
have made the decision to change
providers because they want a renewable
plan as part of the “green movement.” Until
fairly recently, renewable choices were
challenging for consumers to access.
Today, up to 20 percent of Choose Energy's
customers have chosen offerings that come
from renewable sources. While not always
the least expensive, it is perfect for those
who are committed to making
environmentally conscious shopping
decisions.
Others are searching for the best price or a
way to manage their budgets, removing the
risk of energy price increases. e typical
consumer in a deregulated market can save
as much as much 25 percent on their yearly
energy bill.
is is truly a game changer for the utilities
business. Deregulation has provided
people with the ability to choose energy
providers. With the platform to pair the
consumer with the provider based on their
individual needs down to the details of
region, climate, psychographics,
demographics, economics and priorities –
energy marketplaces have the power to
personalize that choice.