Business strategy
Business management for ornamental plant nurseries
The internal and external information base for a coherent business strategy
Really , do we know how our ornamental plant nursery works ? Are we aware of the importance of planning and strategy ? To what extent do the surroundings effect on its functioning and on the decisions to take ? Information is one of the pillars for the company ’ s economy , especially if it is about the production cost structure and the final price at which a produce must be sold , to achieve the highest profitability of the nursery . The more data we have , the easier it will be to act on the different processes and make the right decisions .
These and various other questions were addressed in the master class ‘ Management of a plant producing company and calculating plant costs ’, given by Bernardo Llorca and organized by ASFPLANT ( Professional Association of Flowers , Plants and Horticultural Technology of the Valencian Community ).
Anticipate adverse situations
We are immersed in one of the greatest health crises of the modern era and , how could it be otherwise , Covid-19 brings with it an economic crisis of still unknown
Bernardo Llorca , in charge of teaching ; with him Rosa Muñoz and Eduardo Martí , on behalf of ASFPLANT .
Now you are here ...
Ahora que usted está aquí ... dimensions . Over the last 100 years , our society has experienced numerous and periodic situations with imbalances in its economy , such as : The crisis of 1929 and the subsequent Great Depression ; the recession of 1945 at the end of the Second World War ; 1982 with the external debts of Latin America ; the financial crisis in Japan in 1989 / 90 ; the Asian crises in 1997 / 98 ; the 2001 stock market crash ; the collapse of the financial markets in New York and London in September 2008 , followed by a global recession ... In reference to these extraordinary situations that ruin the day-to-day life of a company . Bernardo Llorca indicated that “ the rules of the game often change mid-game ”, adding that “ it is utmost important that a company is prepared for these adverse situations ”.
“ My intention is to remove consciences ,” he said , referring to the fact that every entrepreneur has to ask himself continually what could be done if a certain unfavorable situation occurs . A matter of anticipation of possible problems . It is true , after each crisis comes a period of growth . Nevertheless , it is now foreseeable that a period will follow of lower sales , nonpayments and even closing of enterprises . So , it would not be unreasonable to think , that the way to face the actual unfavorable economic effects of Covid-19 consists of slowing down activities for the moment and return later with more force when the situation allows it . This is all about having the maximum possible resilience . “ Each entrepreneur must decide the risk he assumes , any-way , risk and profitability use to go hand in hand ,” he affirmed .
Through www . flormarketglobal the subscription to six editions of this magazine is done in a moment . Six digital editions at a fee of 25 $ USA ( 22 ,- euros ). As subscriber , one receives news by email , interesting offers and specific information on the international scene in ornamental horticulture .
The immature company and the one with more than 20 years existence
Having the ability to adapt to changes is essential in these times . If the traditional sale does not work as before , perhaps it is time to go for online sales . Not only , from the sales concept reaching the final consumer , but also in the commercial management itself with the direct clients . When we work with trial and error too many times , it is more than likely that we need training . The trend in economics learns us that the companies are getting larger , if we represent a small enterprise , perhaps it is time to look for common interests with colleagues .
“ The implementation of 5G technology is already a reality , getting on the tech-
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Por medio de la página web www . flormarketglobal se efectúa la suscripción a seis ediciones de esta revista a partir de 22 ,- euros ( 25 $ USA ). Como suscriptor , usted recibirá noticias por email , ofertas interesantes e información específica sobre la horticultura ornamental a nivel internacional . La revista internacional Flormarket Global se publica también en papel . ø
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